Advertising and professional marketing: what are we doing wrong?

Main Article Content

Isabella Junqueira Rodrigues
Amanda Marmol
Maria Luiza Favero
Carolina Samogin Campioni
Amanda Maira Rosolem
Rosemeri de Oliveira Vasconcelos

Abstract

Professional advertising and marketing have been increasingly used by veterinarians who seek to be known by marking their presence on social networks. However, some practices have been misused. This work shows the panorama of professional marketing in Veterinary Medicine, as well as the laws that must be obeyed.

Article Details

How to Cite
RODRIGUES, I. J.; MARMOL, A.; FAVERO, M. L.; CAMPIONI, C. S.; ROSOLEM, A. M.; VASCONCELOS, R. DE O. Advertising and professional marketing: what are we doing wrong?. Revista de Educação Continuada em Medicina Veterinária e Zootecnia, v. 20, n. 1, 12 May 2022.
Section
CLÍNICA VETERINÁRIA DE PEQUENOS ANIMAIS